July 11, 2016 – Rochester, New York: EFPR Group, one of Upstate New York’s largest accounting and business consulting, has launched a new state-of-the-art website incorporating many new web-based technologies and video elements. The new site will make it easier for visitors to navigate, find pertinent information and experience multimedia elements including a Google virtual tour of the firm’s headquarters location.

The site will also feature access to the new EFPR Group YouTube Channel displaying a new YouTube series, “Best in Class” which features subject matter experts in accounting, business valuation, forensic accounting, outsourcing and business and individual tax.

The site also introduces the new EFPR Group-Trek premier amateur cycling team featuring area riders who have competed nationally and internationally. The team will also compete in this year’s Rochester Twilight Criterium in August.

“We are exploring new ways to position our brand to different client segments,” explains EFPR Group CEO, Kevin Hill. “Utilizing sports marketing and client entertainment venues like cycling; sponsoring a sky box at the Criterium and advertising campaigns with the Rochester Red Wings and Buffalo Bisons are good examples of this strategy.”

The site will also highlight the firm’s involvement with community non-profits who help make the areas they serve better places to live. “We are committed to helping our non-profit clients succeed,” explains Hill.